PROFILUM™ – A NEW STANDARD IN NUTRITION OF CATS AND DOGS

   Proper nutrition is one of the most important factors for animals in maintaining their good health and physical condition. Dieticians and veterinarians are certain that only food adapted to specific needs of cats and dogs, their size, age and physical fitness is appropriate for them. A complete meal is, first and foremost, a balanced combination of ingredients that provide proteins, fats (including polyunsaturated fatty acids from the omega-6 and omega-3 family) and carbohydrates, as well as vitamins and minerals in the right amounts. A regular consumption of these ingredients in optimal quantities provides balanced vital energy, building material for growth, regeneration and reproduction, as well as supports functioning of the immune system. All these are essential for maintaining animals’ peak physical condition.

   Veterinarians as well as responsible owners of cats and dogs are aware that everyday diet affects the quality of life of their pets to a great extent. That is why new Profilum™ dry food uses the science and knowledge of veterinarians and dieticians at WALTHAM® to make the whole range, based on the AMP (Advanced Metabolic Profile) formula, ideally suited to individual needs of cats and dogs. As it provides all nutrients in required proportions, its consumption can, to a large extent, contribute to their long and healthy lives.

      Recent discovery in the field of animal nutrition

   Connecting many years of research of dieticians and veterinarians at the WALTHAM® Centre for Pet Nutrition, and constant scientific cooperation with universities around the world, have made it possible to determine the optimal ratio of sources of metabolic energy for cats and dogs. Many research projects helped us understand how cats and dogs instinctively select appropriate proportions of protein, fat and carbohydrate from which they derive vital energy.

   That is why new Profilum™ dry food has been developed according to the Advanced Metabolic Profile (AMP) formula that allows to deliver appropriately balanced vital energy through tailored proportions of proteins, fats and carbohydrates. The following nutrients provided by Profilum™ are essential for metabolism and regular bodily functions:

• proteins (including all essential amino acids such as arginine or taurine),
• fat (including polyunsaturated fatty acids from the omega-6 and omega-3 family),
• carbohydrates also known as sacharides (i.e. prebiotic inulin and dietary fibres),
• vitamins,
• minerals(e.g. macroelements: Ca, P, K, Mg, Na, and microelements: Fe, Cu, Se, Zn, Mn).

   Cats and dogs are carnivores and as such are adapted to eat food containing significant quantities of protein. Profilum™ was inspired by the true nature of cats and dogs and so Profilum™ AMP formula is characterised by especially high protein content.

   All Profilum™ lines have been prepared with consideration of the varying size, age, lifestyle, and the physical condition of cats and dogs. This is why other highly specialised formulas include Antioxidants, Joint Health Formula or Oral-Dental Care, which are indispensable in maintaining good physical shape and limiting the risk of the most common health problems. At the same time, it is not a secret that no diet/food is effective unless animals find pleasure in eating it. Profilum™ products contain high quality ingredients and are prepared appropriately. This is why they are found by animals extremely tasty.